![]() To land on these rates, some influencers rely on formulas like charging brands $100 for every 10,000 followers. Meanwhile, Jour'dan Haynes, a nano influencer, told Insider she can earn up to $600 per post. Rates for these types of brand deals also vary.įor instance, Nate White, a comedy creator who had 340,000 Instagram followers when Insider interviewed him, has a base rate of $3,000. From posting a picture to the main feed with #ad to sharing swipe-up links in a series of stories, sponsored content takes on many different shapes. Typically, influencers rely on sponsored content to make money. As more brands turn to smaller creators like " nano" or " micro" influencers with under 100,000 followers, establishing a full-time career as a creator is no longer a pipe dream. Influencers don't need tons of followers to start earning money on Instagram. ![]() For example, the 26-year-old influencer Achieng Agutu, who had about 488,000 Instagram followers when Insider interviewed her, earned over $1 million in her first year as a full-time creator.Ĭheck out how Agutu earned over $1 million from brand deals in her first year The Meta-owned social-media platform has become a primary stage for influencers launching their careers. Instagram and influencers go hand-in-hand. We spoke with dozens of creators who shared how much money they earn.From sponsored content to getting tipped on IG Live, creators balance several streams of income.Influencers on Instagram earn money in many ways.
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